By Vlad Levun, co-founder of Waves Creative · Updated November 7, 2026
In this article
Website redesign cost depends on scope, not on a standard rate. The one figure we can give is our own: one-page sites start from €1,000.
Key takeaways
Full websites and brand work run in sprints, which are fixed blocks of work with an agreed goal. We price them as a custom offer after we assess the business, and we set timing after the first call.
We do not publish market averages, because starting prices vary even between similar studios. On their Webflow partner profiles, Foursets and Webnomads list projects starting at $5,000, while GRAFIT lists projects starting at $10,000. Currency and tax also differ by market. A quote for a company in the US, the Netherlands, Germany, Belgium, Canada or Switzerland will not read the same way.
This guide is for B2B founders and marketing leads planning a redesign. It covers what drives the price, typical scopes, how quotes are built, costs people forget and red flags. It does not give market averages, hourly rates or legal advice on consent. Our build experience is on Webflow. Framer details come from Framer's pricing page, not from our own projects.
How much does it cost to update your website? A light update and a full redesign are different scopes. New copy on a few pages or one added section is a small job. New positioning, a new structure and new tracking add up to a project. Price them separately.
Scope drives the price more than visuals do.
| Factor | What it changes | Effect on cost |
|---|---|---|
| Scope and page count | Unique pages and templates | Fewer pages: lower. More templates: higher |
| CMS and content structure | Collections, fields, editor roles | Static pages: lower. Structured CMS: higher |
| Integrations | Forms, CRM, scheduling, chat | Simple form: lower. CRM sync: higher |
| Migration and redirects | Old content and URLs | New site: lower. Large old site: higher |
| Copywriting | Positioning and page copy | Your copy: lower. New copy: higher |
| Brand work | Logo, type, color, UI system | Existing brand: lower. New brand: higher |
| Tracking and analytics | GA4, events, consent | Basic setup: lower. Event tracking: higher |
Integrations differ by platform. On Webflow, HubSpot has an approved Marketplace app for forms and tracking. Salesforce has no official Webflow app, so it connects through third-party apps, Web-to-Lead forms or custom API work, as Webflow's Salesforce integration page explains. That changes the build effort.
Tracking also has limits you should price in. Under opt-in consent regimes such as the EU/EEA, UK and Switzerland, coverage drops for non-consenting visitors. Ad blockers, cross-device visits and multi-touch B2B journeys leave gaps.
If brand work is in scope, see what drives branding cost.
We call our approach the scope-first model, where the price follows structure. The decisions that matter are who the page is for, what it says first and which one action it asks for. The model links three areas that quotes often treat separately:
If one of the three is missing from a quote, its cost appears later.
Most redesigns fall into one of three scopes.
| Scope | What is included | Who it fits |
|---|---|---|
| One-page site, from €1,000 | One page, copy structure, build, form, basic tracking | Launches, campaigns, a single offer |
| Marketing site | Several pages, CMS, templates, integrations, SEO setup, event tracking | Companies that sell through the site |
| Redesign with brand | Positioning, brand, UI system, full site, migration, tracking | Companies that outgrew their brand |
We show a price only for the one-page site, because it is the only scope with a stable starting point. The tradeoff: a published range for larger scopes would be easier to compare, but it would be a guess until we know the page count, copy, migration and languages.
Two worked examples:
We design and build on Webflow: design, Webflow development, CMS (content management system) set-up and QA. See our B2B website design service for the full scope. After handover, your team edits content through Webflow's Content editor role on limited seats, which replaced the legacy Editor, as Webflow's deprecation FAQ explains. Routine changes do not need a developer.
What is the best way to redesign a website? Work in this order:
Our quotes are custom offers sent after a first call, not fixed packages. We learn the business, goals and audience, work out what you need, then send an offer.
Two models cover the work. The redesign itself is a fixed project with an agreed scope. After launch we stay on for SEO, campaigns and site improvements, which runs as a retainer: an ongoing agreement for continuing work, not a one-off project. Because we stay on, the tracking set up at launch informs later changes, and each round of improvements starts from data.
The first steps look like this:
You work directly with Vlad Levun, who leads design, and Maria Fedosenko, who leads marketing and creative strategy. There are no account managers in between.
One-page sites are our entry scope, and we do not take on clients in industries we consider unethical.
To see how other studios structure their prices, read our guide to Webflow agency pricing.
B2B website design. We plan, design and build Webflow sites for B2B companies that need the site to explain the offer and turn visits into enquiries. See how we work
The redesign quote is not the whole bill. Plan for these as well:
Can I build my own website for free? You can start for free. Webflow's Starter plan is free with a webflow.io domain and 2 static pages. Framer's Free plan comes with a Framer domain, and a custom domain needs a paid plan, according to Framer's pricing page. Hosting, a custom domain, your design time and credibility with buyers all have a cost.
Can ChatGPT create a website? It can draft copy and rough code. It does not replace positioning, page structure, proof or tracking, and those are where a redesign earns its cost. Our view: as AI tools make drafts and rough code cheaper, we expect more of a redesign budget to move to the parts they cannot do well, such as positioning, proof, migration and measurement.
Want a team to do this for you? Waves Creative handles brand, website and marketing for growing B2B and SaaS companies. Book a 30-min call.
A quote you cannot check is a risk. Watch for these red flags:
Ask these questions before you sign:
Copy both lists into your brief and use them as a scope checklist when you compare quotes.
No one can guarantee rankings or revenue. We commit to clear positioning, one action per page and tracking so results can be measured and improved.
You get senior design and marketing from the two founders without hiring both roles. We join your calls and channels and work alongside your team. You make decisions with the people who know the business.
Yes. Most clients start with a brand or a website, and each part is built to connect to the next. Adding SEO or campaigns later does not mean starting over.
We support you after launch with SEO, campaigns and site improvements, based on real data. We give no guarantees. We set up tracking so results can be measured and improved.
We can work alongside them or build from a design you already have. We built Simca's Webflow site from a finished design, and the client team updates it themselves.
FBA shows what a full redesign scope looks like in practice. For FBA, we rewrote the positioning and copy, redesigned the site architecture, and built the multilingual Webflow site with SEO set-up and conversion tracking.
Several factors from the price table were in scope at once: new copy, a new structure, a multilingual build, SEO and tracking. That is why a project like this is priced as a custom offer, not as a package. Simca needed something different: the design was finished, so the work was a Webflow build the client team updates themselves.
If your redesign needs new positioning, a new structure and more than one language, your scope sits closer to this project than to a one-page site.
Waves Creative is a two-person, senior-led studio in Warsaw, co-founded by Vlad Levun and Maria Fedosenko. We join your team and handle brand, website and marketing end to end: one senior team instead of separate agencies. Brand & Identity, Webflow Websites, SEO & Content and Client Acquisition are sold separately or together.
We do not guarantee specific revenue or conversion numbers. We commit to structure: clear positioning, a deliberate CTA hierarchy and tracking so results can be measured and improved.
In short, a redesign costs what its scope costs. One-page sites start from €1,000, and anything larger gets a custom offer. As next steps, list your pages, decide whether copy, brand, migration and languages are in scope, and check the platform costs. We review your scope and send a custom offer after a 30-minute call. Bring access to your current site, your analytics and your goals.
How we checked this. The advice comes from our own client work; anything we say about other companies comes from their own published pages. Spotted an error or an outdated price? Email hello@wavescreative.co and we will correct it.
About the author. Vlad Levun is co-founder of Waves Creative, a senior studio in Warsaw that joins growing companies' teams and handles brand, website and marketing end to end. Waves designs and builds client websites on Webflow, from design and development to CMS set-up and QA.
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