SaaS branding with positioning and identity that win deals
Your brand should say who you are today, who you serve and why you are different. We build that, so prospects understand you fast.
We work with growing B2B and SaaS companies that outgrew a founder-made brand. Co-founders Vlad Levun and Maria Fedosenko lead strategy, design and implementation, and the same team runs your website and marketing after it. We do not hand you off.
Your brand no longer matches your company
Your product matured while your brand stayed where it was. Prospects cannot tell what you do or why you are different. That gap has a cost:
An outdated look
Buyers doubt a mature product when the brand looks early-stage. They shortlist a competitor that looks sharper.
Unclear positioning
Sales spends calls explaining the basics. Deals you lose go to rivals with a clearer story.
No two pages match
Every new page or deck looks different. Launches slow down, and your team cannot produce on-brand material without a designer.
What changes after the work
Your company looks and sounds the way you want it to. We combine our perspective with yours to get there together.
Understood on the first visit
The site is structured so a first-time visitor can grasp what you do and why you differ.
One story for every buyer
Sales and marketing describe the company the same way to every decision-maker.
Templates, not blank pages
Your team builds new pages, decks and social posts from templates, not from zero.
Ready for the website
Your website design can be built straight from the design language.
How we work
You get a shared picture of the starting point.
You get a positioning document.
You get messaging your team can reuse.
One central idea, turned into logo, typefaces, colors and art direction.
We apply the brand to your website, decks and social. You see it working before sign-off.
You get guidelines and templates your team can use. After launch, we stay on for SEO, campaigns and site improvements.
A complete brand system for your website, sales and marketing
Positioning and messaging document
What you stand for, your key messages and your tone of voice, in one document.
Logo, typefaces and color system
The core identity, built from one central idea.
Design system and brand book
Guidelines your team and partners can follow.
Core templates
Including social media templates, so new material starts on-brand.
A website-ready design language
Your website design can be built straight from it.
Featured work
Studio, freelancer, agency or in-house
We fit growing B2B and SaaS companies that need senior brand, design and marketing without hiring a separate designer and marketer.
How engagements work
Branding is a custom project. We set scope and price after the first call. A brand project usually runs in sprints of three weeks or more. Scope depends on your company stage, the number of touchpoints, the depth of positioning work and whether you add a website.
How the start runs
First call
We go through your current brand, site and goals and agree on what makes sense to do first.
A custom offer
We learn your business, goals and audience, and send a custom offer.
Kickoff and access
Week one: a kickoff session plus access to your current site, GA4, Search Console, brand materials and sales insights.
Scope and success agreed
We agree scope, timeline and what success looks like.
FAQ
Questions before a brand project
Straight answers to what B2B teams ask us before we start.
We already have a designer. Do we still need a branding agency?
Not necessarily. We can work alongside your designer or build from a design you already have, as we did for Simca. We add positioning and messaging, so the design has something clear to say.
Will you work with our team and developer?
Yes. We join your calls and channels and work alongside your people, your developer included. We build the brand for your team to use.
How long does a branding project take?
The timeline depends on scope. We agree it after the first call, once we know how deep the positioning work goes.
What do you need from us to start?
A kickoff session and access to your current site, analytics (GA4, Search Console), brand materials and sales insights. We also need the stakeholders we interview during immersion.
Do you guarantee results?
No. No one can guarantee rankings or revenue. We commit to clear positioning, a deliberate path to one action per page, and tracking so results can be measured and improved.