B2B content marketing for pages buyers find and trust
We make B2B and SaaS pages findable in Google and in AI search, such as ChatGPT and AI Overviews, and trusted by the buyers who land on them.
A senior team works as part of yours and runs brand, website and marketing end to end. We connect content and SEO to the rest of your marketing, so nothing gets handed off. You work directly with the founders. There are no account managers.
Your pages exist, but buyers do not find them
“We publish articles and the site looks fine, but demo requests do not come from search.” The causes are usually a mix of these four:
Invisible in search
The right buyers never reach your evaluation flow in Google or AI search, and demo requests stay low.
Technical SEO problems
Page-level errors and a poor page experience weaken the content you already paid for.
No backlink work
Competitors earn relevant links and mentions that you do not, so you start behind.
No keyword plan
Traffic arrives for topics that do not match your product, so it never becomes pipeline.
What changes after the work
Pages that buyers find in Google and AI search, and trust when they land.
Findable in Google and AI search
Your pages show up in Google and in AI-driven search, including agent-style queries where an AI assistant compares vendors for a buyer. Google says the same SEO best practices apply to its AI features.
Room for traffic to grow
Branded and non-branded traffic can grow, though we don't promise numbers.
A clear publishing plan
Your team knows which pages and articles to publish next, and why.
No page-level issues
We fix page-level issues, so the site stops holding new content back.
Reporting that shows what works
You see which pages and articles bring results, with the limits of the data named.
How we work
You get a shared picture of the starting point.
You get targets both sides understand.
You get a clear list of technical and page-level issues.
You get the order of fixes and pages, with the reason for each.
You get published pages, not only recommendations.
We adjust the plan as Search Console and analytics data comes in, following Google's Search documentation.
Everything you get, from the audit to published pages
A full SEO audit
An audit of the site and its pages, with the agreed issues prioritised and fixed.
Site speed improvements
Checked against Core Web Vitals.
A keyword plan
Tied to what you sell, so traffic matches your product.
Briefs and published pages
Briefs, plus pages and articles we publish.
Backlink building
We earn relevant links and mentions for your pages.
Internal linking
Articles link to the pages that sell.
Reporting
One report that shows what works, with its limits named.
Featured work
Studio, freelancer, agency or in-house
We fit growing B2B companies that want senior SEO and content without hiring several roles.
How engagements work
After the first call we send a custom offer instead of a fixed package. Scope and price depend on site size, the number of pages, the technical issues we find and the content volume. We do not publish a price range for SEO and content.
How the start runs
First call
We go through your current site and goals and agree on what makes sense to do first.
A custom offer
We learn your business, goals and audience, then send a custom offer.
Kickoff and access
Week one: a kickoff plus access to your current site, GA4, Search Console, brand materials and sales insights.
Scope and success agreed
Together we agree on scope, timeline and what success looks like.
FAQ
Questions B2B teams ask
Straight answers to what B2B teams ask us before we start.
We already have a designer or developer. Can you work with them?
Yes. We work alongside your designer or developer, or build from a design you already have, as we did for Simca. We join your calls and channels, so SEO fixes and new pages fit into how your team already works.
Should we hire in-house instead of using an agency?
With us, you get senior design and marketing from the two founders without hiring both roles. An in-house hire is the better choice if you need someone to own one channel every day.
What do you need from us to start?
Access to your current site, GA4, Search Console, brand materials and sales insights. Before work begins, we agree on scope, timeline and how success is measured.
How long until we see results?
We do not promise a fixed timeline. Results depend on the starting state of your site and on your competition. We set KPIs with you at the start, so you can see where things stand.
Do you guarantee rankings or traffic?
No. Nobody can honestly guarantee rankings or revenue. We commit to a clear plan, fixed technical issues and measurement, so you can track results and improve them over time.