By Vlad Levun, co-founder of Waves Creative · Updated October 31, 2026
In this article
How much does branding cost? It depends on scope: how deep the brand work goes (positioning, identity; company naming is scoped separately) and what you build on top of it, such as a website, content and tracking. Branding is the positioning, identity and messaging that make a company recognizable and trusted. A CMS (content management system) is where your team edits pages and posts. A sprint is a fixed block of work with agreed goals. We price every project as a custom offer after a first call, not as a fixed package.
We have one fixed figure: a one-page site starts at €1,000 and takes 3-4 business days. Branding or a full website runs in sprints of three weeks or more. These are our own studio's typical figures, not market data. We don't quote market averages or hourly rates, as no reliable source exists. Public figures are only minimums: Webflow partner profiles list "projects starting at" amounts, such as $5,000 or $10,000 for some Polish studios. A starting price shows where a studio begins. Your scope sets your cost.
This guide is for buyers in the US, Europe and Canada. Prices are set per project, so we do not give a single-country benchmark.
Key takeaways
Scope sets the price, and so does how many places the brand must appear. A brand that lives on one landing page is a smaller job. A brand that must hold up across a multilingual site, sales decks, product screens and campaigns is a larger one.
We group the drivers into three linked layers, our brand, build, measure model: brand (positioning, identity, copy; naming is scoped separately), build (pages, CMS, integrations, migration) and measure (tracking and consent). A change in one layer affects the others. When you rename, URLs change, which adds migration and redirect work. New tracking needs a consent setup for visitors in the EU/EEA, the UK and Switzerland.
What drives the price
| Factor | What it changes | Effect on cost |
|---|---|---|
| Scope of brand work | Positioning, identity system; company naming is scoped separately | Lower with an identity refresh only; higher with full positioning |
| Pages | Design and build time per template | Higher with more unique templates |
| CMS | Content models and editor setup | Higher with more content types |
| Integrations | CRM, forms, automation | Higher with each connected tool |
| Migration | Redirects, content transfer, SEO checks | Higher with more legacy URLs |
| Copy | Messaging and page text | Higher if written from scratch |
| Tracking | Analytics, events, consent | Higher with more events to define |
| People involved | Approvals and feedback rounds | Higher with more stakeholders |
Positioning comes before visuals. It decides who the brand is for, what it promises and how it differs from alternatives. It shapes the amount of work more than logo design does. With a clear position, your team agrees on identity, site structure and copy faster. A vague position adds feedback rounds later.
A logo alone is the smallest part of a brand. Its cost depends on the research behind it, the number of design rounds and the system around it: colors, type, usage rules and templates. That is why we scope first and price after.
Scopes are easier to compare by what they include than by price. In the table below, prices and timelines appear only where we have our own figures. The other cells describe the work.
Typical scopes
| Scope | What is included | Who it fits |
|---|---|---|
| One-page site | From €1,000; one page; 3-4 business days | A launch, offer or single campaign |
| Marketing site | Page flow, design system, Webflow build, CMS, tracking; sprints of three weeks or more | Companies that need a site that brings in clients |
| Brand and identity project | Positioning, messaging, identity system; sprints of three weeks or more | New companies, or brands that no longer fit |
| Redesign with brand | Repositioning, new identity, new site architecture, rebuild, redirects | Companies whose offer has outgrown the brand |
Two of our projects show how the drivers move the cost. Simca already had a finished design and needed a site its own team could update. We built it in Webflow from that design, so design time was lower. For FBA, the scope included the brand layer and several languages. We rewrote the positioning and copy and rebuilt a multilingual site with SEO setup and conversion tracking, so copy, migration and tracking were all higher. A brand project gives the website its positioning and messaging. The website then gives marketing a place to send traffic. We design and build client sites on Webflow, covering design, development, CMS setup and QA. See how we approach B2B website design.
A quote is either a fixed project or a retainer. The right one depends on whether the work has an end. A fixed project fits a defined brand build or website: clear deliverables, a timeline and a finish line. A retainer fits ongoing work such as SEO, campaigns and site improvements.
We do not send a price list. Our sequence:
We follow this sequence on brand and full-site projects; one-page sites use a shorter version.
You work directly with the two founders. Vlad Levun leads design. Maria Fedosenko leads marketing, creative ideas and creative strategy. There are no account managers in between.
We also have limits: we do not take on clients in unethical industries.
The design and build fee is only part of the budget. These costs are easy to miss:
SaaS and B2B branding. Positioning, messaging and identity that the website and campaigns are then built on. See how we work
Rebranding is risky when you change what customers recognize without a clear reason. A plan keeps the risk manageable. The main risks are:
Each risk has a practical fix. Write a redirect and SEO plan before any URL changes: list every old URL, map each one to the closest new page and set up 301 redirects, as Google's site move guidance describes. Roll out the new brand in stages across the site, sales materials and channels. Put tracking in place before launch so you can compare results before and after. Define the key events, such as form submissions and demo bookings, and use GA4's recommended events where they fit. Keep in mind that tracking covers consenting visitors only. Consent banners, ad blockers, cross-device and multi-touch B2B journeys leave gaps.
Want a team to do this for you? Waves Creative handles brand, website and marketing for growing B2B and SaaS companies. Book a 30-min call.
Be wary of a quote that skips the questions that set the price. Watch for:
Questions to ask:
These are short answers to questions buyers often ask before they request a quote.
Yes. Most clients start with a brand or a website. Each part is built to connect to the next, so you can add the rest when you are ready.
No. No studio can guarantee rankings or revenue. We commit to clear positioning, a clear path to one main action on each page, and tracking so results can be measured and improved.
Yes. We can work alongside your team or build from a design you already have. For Simca, we turned a finished design into a Webflow site that their team updates themselves.
It depends on how much work you have. With us, you get senior design and marketing from the two founders without hiring for both roles. The trade-off: a project-based relationship rather than a full-time employee.
FBA is a cross-border hiring platform. We rewrote its positioning and copy and redesigned the site architecture and navigation. We then rebuilt the multilingual marketing site in Webflow, with SEO setup and conversion tracking. Read the FBA case study.
A quote based on your scope answers how much branding costs for your company.
Waves Creative is a small, senior-led studio in Warsaw. We join your team and handle brand, website and marketing end to end, so you work with one senior team instead of separate agencies. You work directly with the founders. Brand & Identity, Webflow Websites, SEO & Content and Client Acquisition are sold separately or together.
Website projects follow a defined sequence:
After launch, we stay on for SEO, campaigns and site improvements.
On the call, we cover your business, goals and audience. After that, we send a custom offer.
How we checked this. The advice comes from our own client work; anything we say about other companies comes from their own published pages. Spotted an error or an outdated price? Email hello@wavescreative.co and we will correct it.
About the author. Vlad Levun is co-founder of Waves Creative, a senior studio in Warsaw that joins growing companies' teams and handles brand, website and marketing end to end. Waves designs and builds client websites on Webflow, from design and development to CMS set-up and QA.
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