Marketing agency for SaaS: tracked pipeline, not guesswork
We set up tracking, build landing pages and run paid campaigns for B2B SaaS teams that do not have a senior marketer, typically seed to Series A. You get marketing spend tied to leads, and a process your team understands and controls.
We join your team and run brand, website and marketing end to end, so this service connects to everything else we do. You work directly with the two founders, Vlad Levun and Maria Fedosenko, who are responsible for strategy, design and implementation. No account managers in between.
Why SaaS marketing stalls without a senior owner
On first calls, founders tell us: “our marketing is not working”, “our ads convert poorly”, “our landing pages convert poorly.” We often find three problems behind those words:
Ads and pages do not match
Campaigns promise one offer and the landing page talks about another. You spend budget and get few demo requests.
Tracking has gaps
GA4 events are missing, and CRM forms do not record where a lead came from. You cannot tie spend to leads, so you decide on opinion instead of data.
Nobody owns the funnel
Channels, pages and sales each move in a different direction, so tests run slowly and you repeat the same mistakes.
What changes when marketing has one owner
Marketing spend tied to leads, and a marketing process your team understands and controls.
A process built for your team
Your team understands how its marketing works and follows a process built for it.
Landing pages without a developer
Your team assembles and controls landing pages from a page system: a library of reusable sections it combines into new pages.
Leads traced to campaigns
You can see which campaigns and pages produce leads, because tracking runs from ad click to CRM. Tracking covers visitors who consent, and we agree the attribution model with you.
Content that fits the buyer journey
Your content follows a structure that fits your buyer journey.
Marketing managed as a whole
We manage your marketing as a whole, with the goal of closing more deals.
How we work
You see what works and what does not.
You get messaging grounded in real buyers.
Both sides know the targets and the route to them.
You get infrastructure your team can see and use.
We work in short cycles: keep what works, cut what does not.
Each month you get a report your team reads, and we review the plan together before the loop starts again.
Tracking plan and implementation
GA4, Google Tag Manager, events and CRM/HubSpot forms.
Google and LinkedIn campaigns
Set up and run.
Landing-page system
Landing pages built as a system your team can update.
KPIs and a KPI plan
KPIs and a plan with milestones, agreed together.
Monthly report and plan review
A report your team reads, and a plan we review together each month.
Featured work
Studio, freelancer, agency or in-house
We are a good fit for B2B SaaS teams that need a senior marketing owner without a full-time hire.
How engagements work
We tailor each engagement instead of selling fixed packages. Scope and price depend on how much of your marketing we run, from narrow tasks to full management, and on the channels involved. Not included: ad or media spend, third-party tool licenses, events and PR.
How the start runs
First call
We go through your current site and goals and agree on what makes sense to do first.
A custom offer
We learn your business, goals and audience, then send a custom offer.
Kickoff and access
Week one: a kickoff session plus access to your current site, analytics (GA4, Search Console), brand materials and sales insights.
Scope and success agreed
Together we agree scope, timeline and what success looks like. After that, the founders show you progress every week.
FAQ
Questions SaaS teams ask
Straight answers to what SaaS teams ask us before we start.
We already have a designer or developer. Can you work with them?
Yes. We work alongside your designer or developer, or build from a design you already have, as we did for Simca. We join your calls and channels, so the work stays in one place.
Do you guarantee results?
No. We commit to clear positioning, an optimised CTA hierarchy and measurable tracking, so you can measure and improve results.
Should we hire in-house instead of using an agency?
With us, you get senior design and marketing from the two founders without hiring both roles. Hire in-house once marketing is a full-time, long-term function.
What do you need from us to start?
Access to your current site, analytics (GA4, Search Console), brand materials and sales insights, plus time with your sales team. Ad spend and third-party tool licenses stay with you.
How soon can we start, and do you stay after launch?
We start once the first call is done and the offer is agreed, with kickoff in week one. After launch we stay on for SEO, campaigns and site improvements, based on real data.