Piece of Cake

01.

Branding

Strategy

2021

Making E-learning easier with Piece of Cake.

Description

English language teachers approached our team with the goal of taking their business to the next level by creating an online school. Their goal was to establish a strong online presence and build a supportive community around their English learning platform. However, their initial branding concept didn't align with either their vision or modern trends and market styles. The colours were overwhelming, and the overall style didn't reflect the positive and engaging learning experience they envisioned. Impressed by our design aesthetic and ability to meet tight deadlines, they partnered with our team to develop a brand identity that would effectively represent their unique approach to online language learning.

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OBJECTIVES

• Develop brand identity and online brand assets for the English language school (business card, course packages, social media visuals).

• Create standalone content that teaches English, aimed at converting the audience into new students.

• Increase brand recognition and audience awareness on social media.

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KEY USER PAIN POINTS

The name "Cosmo" wasn't just chosen at random – it embodies the platform's mission. It reflects our commitment to not only simplifying travel but also elevating the entire experience. The logo, fonts, and colours were meticulously chosen to reflect this core value – effortless navigation and the ability to reach any destination, be it a cozy village or the moon. To bring Cosmo's vision to life, we embarked on a collaborative journey with the client. Through brainstorming sessions, we delved deep into market data and customer insights. This partnership allowed us to gain a crystal-clear understanding of their vision for the app. With this foundation in place, our team started the process of sketching wireframes. We analyzed competitor apps, pinpointing weaknesses in UX/UI design. By incorporating user insights and addressing competitor shortcomings, we streamlined user flow options and ensured a well-structured, intuitive user journey. Ultimately, this approach significantly accelerated the process of finalizing the prototype.

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Results

• Boosted Recognition: The memorable brand identity significantly increased Piece of Cake's visibility within the competitive landscape.

• Improved Visuals: Bright colors palette and modern fonts resonated with the target audience, creating a visually appealing learning experience.

• Engaging Content: The interactive content strategy enhanced user engagement and conversions.

• Distinctive Style: Unique visuals for content sections improved user experience.

• Effective Ads: Designed banners attracted new students.

• Stronger Community: The rebranding solidified Piece of Cake's image as a supportive learning community.

• Market Differentiation: New branding set Piece of Cake apart from competitors.

Next Project

Cosmo